Seems obvious doesn’t it?
If you don’t do anything, nothing changes right?
We have all heard the definition of insanity—doing the same thing over and over but expecting different results. But what happens when you do nothing? Nothing changes. If you want change, then something must be done.
I talked with a sales prosepct last week who decided on doing nothing—that is, they decided not to decide. But the interesting thing, their expectations were that something would change. They were not quite sure what and when but they believed something would change even though they were doing nothing.
Does this thinking make sense to you?
Me either.