Deploying CRM in an organization brings about changes in business processes and modifies employee behavior. CRM can touch every department in an organization from sales, finance, production, to customer service. CRM places the customer at the center of your business. This shift to customer-centric affects the entire organization and can require changes to processes and the business culture.
With a properly implemented CRM system, information about customers is shared amongst the various business areas. All this information makes up the business intelligence necessary to make the best decision about finding and retaining the best customers.
Out of the box Microsoft Dynamics CRM provides the tools for Sales Force automation, Marketing and Customer Service. However the system’s design may need to be modified to fit your business through customizations. Selecting a flexible CRM system such as Microsoft Dynamics CRM allows for easy customization and adaptation to your business. A system that is designed to provide both the benefits to your business and to the individual users is going to provide a much quicker adoption. How is this accomplished? Simple, select the right consultant, one that understands the human angle in a CRM deployment.