Facebook Marketing

 

Facebook and (gasp) Twitter are excellent ways of holding a conversation with customers and prospects.  I prefer Facebook due to the nature of the conversation that can be accomplished.  However, let’s look at what makes this successful.
First, setup a Facebook Fan Page, not a Group.  A Group is good for more tight-knit groups of people.  Fan Pages are for publicity.  
The key components of success are this:
1) Make sure your Fans are people who are interested in your product, solution or service.  Inviting family members, friends of different interests and other types of non-related people will look good but it will deliver little in the way of results.  
2) Take the time to fill out your Page with a logo, videos, photos, etc.  Don’t leave it to the imagination as to what you do.  Be explicit.
3) Post meaningful content.  Content is king and will be the driver to your website.  Post articles, suggestions, recommendations.  Link to your company website’s blogs
4) Use Facebook Advertising.  At least, try it!  It’s cheap and no, I don’t own any stock or get any kickback from Facebook.
5) Pay attention to both your Facebook Analytics (delivered weekly) and your website’s Google Analytics or other Analytic.  Track your effort and the hits you receive.
6) Finally, have a place for them to land, such as https://www.njevity.com/lp/njevitytogo-crm.  Be sure to have a “call to action”.
Bottom line is that they are both necessary.  

 

Facebook and (gasp) Twitter are excellent ways of holding a conversation with customers and prospects.  I prefer Facebook due to the nature of the conversation that can be accomplished.  However, let’s look at what makes this successful.

First, setup a Facebook Fan Page, not a Group.  A Group is good for more tight-knit groups of people.  Fan Pages are for publicity.  

The key components of success are this:

 

  1. Make sure your Fans are people who are interested in your product, solution or service.  Inviting family members, friends of different interests and other types of non-related people will look good but it will deliver little in the way of results.  
  2. Take the time to fill out your Page with a logo, videos, photos, etc.  Don’t leave it to the imagination as to what you do.  Be explicit.
  3. Post meaningful content.  Content is king and will be the driver to your website.  Post articles, suggestions, recommendations.  Link to your company website’s blogs
  4. Use Facebook Advertising.  At least, try it!  It’s cheap and no, I don’t own any stock or get any kickback from Facebook.
  5. Pay attention to both your Facebook Analytics (delivered weekly) and your website’s Google Analytics or other Analytic.  Track your effort and the hits you receive.
  6. Finally, have a place for them to land, such as https://www.njevity.com/lp/njevitytogo-crm.  Be sure to have a “call to action”
Just as your blog posts are only as good as the frequency, relevance and content, the same is true for Facebook.  Be sure to pay attention to what people are saying about your company and look into building into your CRM system, accelerators that will integrate the two systems.  

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